Honda Jazz – Screen Hopping

15 February 2011 | Durables

The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.

20 April 2012 |

Smart – E-Ball

This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and ...
31 December 2018 |

Volkswagen – Annie. The Beetle

Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it ...
17 January 2011 | Durables

WeSC – Interactive Display Window Concept

Students from the highly buzzed Swedish HyperIsland academy developed this interactive display window prototype for street fashion brand WeSC. The concept combines state of the art technique with the ...