Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make the road safer. They developed a innovative system that uses radar technology across dangerous hairpin bends, alerting speeding drivers to avoid collisions. Great idea that will save lives.