Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook profile of store manager Gordon Gustavsson pictures of the IKEA-showrooms were uploaded. Everybody was able to tag the articles on the pictures with their names. The first one to tag won the item and that created a great buzz on the net. Look here for the insides of the campaign.