IKEA – The Human Catalogue

11 September 2017 | Durables

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s starring Yanjaa Wintersoul, a two-time world memory champion. In just one week she went beyond what’s humanly possible and memorised all of the more than 400 items in the 328-page catalogue. Last week IKEA gave people the chance to test Yanjaa via a live event on its Facebook page.

21 December 2012 | Durables

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
05 May 2010 |

Nike – Football Training App

‘We don’t do advertising, we do cool stuff.’ Nike puts its money where its mouth is with the fabulous Football Training App for the iPod and iPad. Football lovers ...
09 January 2013 |

Swatch – Stop the Time

Nice Facebook-activation by Swatch to promote its new collection. Stop the Time is a Facebook game where players had to keep their mouse button pushed on a virtual watch. ...