Proximus Generation – Generation Movie Project
Take a moment to watch this great and very interactive idea. The Belgium mobile provider Proximus recently launched their new commercial on the internet, television and YouTube. The ad ...
Corruption, populism, false promises: Italy has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises total honesty. To prove this to Italians CEO Benedetto Levi showed some balls. He was connected to a lie detector during a live interview on Facebook in which people could ask him questions. The result? A great buzz around the brand and more than 2 million sim cards sold. Be sure to check out the case video.