SNCF – Public peeing
Wild peeing is long-standing tradition in Paris. The city of lights has been blighted by public urination, especially around train stations. To discourage people from urinating wherever they please ...
To celebrate the launch of a new XL store in Rotterdam, Dutch telecom provider KPN came up with an XL treat: the biggest chocolate letters in the world. People who attend the store opening tomorrow get the chance to break off a piece of one of the 880-pound giants and win a gadget that is hidden inside the chocolate, like a golden Samsung Note 3 or a golden Samsung Gear. BrandBase created and developed the concept and Chocoloco manufactured the giant chocolate letters.