Lexus – Trace Your Road

13 September 2013 | Durables

Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace Your Road is an experiential and stunning collaboration between technique, selected Lexus-fans and Formula 1 driver Jarno Trulli. That resulted is this stunning video. Also check out the behind the scenes video to see how it all came together.

28 January 2014 | Durables

Nokia – Pass it On

For this interesting social photo experiment Nokia distributed 30 smartphones in 30 cities around the world. They gave the new Lumia 1020 to volunteers who have been urged to ...
24 November 2011 |

Reebok – World Record 3D street art

Reebok joins the 3D street art hype with a project of truly epic proportions. In London’s November rain two artists created a gigantic 1,160.4m² artwork. The target: promote Reebok’s CrossFit ...
05 November 2009 |

Ford – Fusion 41

Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims ...