Mazda – Inspire & Challenge 2011 Competition

06 May 2011 | Durables

Brilliant brainwaves. That is what the Mazda Challenge & Inspire Competition is all about. Creative thinkers can share eureka moments with us on Mazda’s Facebook page, where we can then vote on their ideas. Nice way to associate a brand with creativity and innovation. The cheerful explanation video is also worth checking out.

15 August 2012 |

Mini – Remote-controlled miniatures

This funny piece of clandestine advertising caused big commotion in Olympic London. Several remote-controlled miniatures of Mini cars were whizzing around the athletics stadium to shuttle javelins, discus and ...
02 March 2012 | Durables

Intel – Pop-Up Theatre

With a new take on the worn-out flashmob concept, Intel demonstrates the design and responsiveness the new Ultrabooks. Sixty people with Ultrabooks synched together to create a Pop-Up Theatre in a ...
19 February 2010 |

Adidas – Augmented Reality

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...