McDonald’s – TrackMyMacca’s App

22 January 2013 | Fastmovers

When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App.  It takes Australians behind the scenes of their meal, showing them where their Big Macs, French Fries and Chicken McNuggets has come from. Nice example of branded storytelling.

05 October 2020 |

Skyy Vodka – Pride Glass

Inspired by the meaning of the original rainbow flag, US spirit brand Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ ...
30 March 2011 |

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...
21 May 2014 | Fastmovers

Beck’s – Playable posters

To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use ...