PlayStation – Shoot my Truck
Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the ...
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro station and then travel further into the city. With Key to Viano Mercedes developed an innovative concept that tickles the curiosity of this target audience. Their remote car keys gave exclusive access to interactive billboards that showed how spacious the new Viano is.