Alibaba and Ford – Super Test-Drive Centre
In an attempt to conquer the world’s largest auto market Ford and the Chinese e-commerce giant Alibaba teamed up for an activation that blends online and offline customer experiences. ...
In the heart in New York Nike opened a five-story concept store that could be a blueprint for the future of retail. It combines personalized services and in-store experiences and creates a seamless connection between the brand’s physical and digital platforms. For example, on the fifth floor you’ll find a basketball trial zone with an adjustable hoop, digital video screen and sensors that provide real-time feedback for customers. Check this link for more info and pictures.