Nike – Write Your Headline

25 June 2010 | Durables

In Write Your Headline Nike brings messages from all over the world on a 90 meters high LED installation in South Africa. Soccer fans use social networks like Twitter, Facebook, Mixt (South Africa) and QQ (China) to submit a 55 character headline for one of Nikes 50 top players. The 100 best headlines are chosen every night to be displayed above a huge picture of the player on a building in Johannesburg. Very nice campaign that uses the same technical concept as the Nike Chalkbot in de Tour de France 2009.

18 February 2009 |

Fendi – Kanye West

Kayne West gives new meaning to the expression ‘sell your head’. The high-end Italian fashion house Fendi paid the stylish rapper 10.000 dollars to walk around as a livingbillboard ...
27 March 2018 | Durables

Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
09 March 2010 |

Philips – Parallel Lines

Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...