Swedish Armed Forces – Who Cares?
This recruiting campaign by the Swedish Armed Forces reflects on difficult questions on social engament. Do you really care about other people? Would you give up your freedom to ...
For the first time since World War II Adolf Hitler’s autobiography Mein Kampf is allowed to be published in Germany. This generated a powerful response from the Berlin office of Ogilvy & Mather. In its book Mein Kampf – Gegen Rechts the agency portrays 11 people who have fought against xenophobia and injustice, from a concentration camp survivor to a woman who dedicated her life to removing Nazi graffiti. The book touched a nerve: the first printing sold out and it gave an impulse to the debate about growing right-wing extremism and an open everyday racism in Germany. Be sure to check out this compelling case study.