ING – Sail Pirate Island
During Sail 2010 ING transformed a 2000 square meters big floating platform into an oasis full of adventure for young and old. When kids entered the Pirate Island they ...
The secret of persuading people to donate for a good cause is that a story should go straight to your heart. That’s exactly what the Mahindra Foundation does with A Girl Story. In this campaign the nonprofit organization combines emotion with an innovative way of recruiting new donators. A Girl Story learns us about the life of Tarla, a fictional six year old girl that has to work all day to survive. She wants to go to school to better her life. Whether she succeeds, is up to us, as her story will progress only via audience donations unlocking new chapters in a series animated films. Those who do donate will receive updates on Tarla’s journey. For those who don’t her story ends. Just like in real life.