Netflix – #NetflixSwap
In this awarded Snapchat campaign Netflix uses the extremely popular face swap filter to promote its original series. Everywhere in France posters popped up featuring Netflix characters like Pablo ...
This is a great case in the category freaky PR-stunts. Russians don’t like buying insurance, but they do like fun games. That encouraged Smartpolis Insurance to organize a tournament that looks like curling but with cars instead of rocks. The campaign created a huge buzz all over the world and generated 700% (!) increases of website traffic. Check out the case video to learn more about this crazy success story.