Coca-Cola – Second Life for Empty Bottles
What if empty Coke bottles were never thrown away? Coca-Cola tries to answerd this question in an inspiring campaign that mixes fun and sustainability. They created 16 red screw-on ...
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the spot. The special site provides a collection of emotional testimonials.