Lockheed Martin – Field Trip to Mars
Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
With this creative concept Volvo cars again shows it takes road safety seriously. Life Paint is a spray-on reflective paint for cyclists. It uses special adhesives that are invisible in daylight but light up after dark in the glare of automobile headlights. Currently, 2,000 trial cans of the product are being given away at six U.K. bike shops. If it is a success there, Volvo plans to expand the program that generated a lot of positive buzz from all over the globe.