Volvo – The new HR manager

22 January 2018 | Durables

In Belgium, Volvo came up with an innovative idea to show the intelligence of its cars and at the same time search for new technicians. By using the car’s technology they turned a S90 into a HR manager that can do a interview. The car quizzes candidates via image recognition, mapping and analysis of pre-set parameters, analyzing facial expressions and word use in order to assess their knowledge, motivation and social skills. Pretty cool stuff!

26 July 2013 | Durables

Adidas Basketball – Jump With Derrick Rose in London

Adidas UK proves the power of simplicity with this cool activation. On his European promo tour for the Adidas Rose 3.5 NBA star Derrick Rose visited the D Rose ...
09 August 2013 |

Samsung – SOS Island

‘A cutting edge social media reality series.’ That’s how Samsung describes its new campaign SOS Island. The electronica brand is looking for contestants to come to the Caribbean for ...
05 October 2012 |

Sony Xperia – Tablet Tackle Dixons

A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...