AH – Grappie van Appie

25 March 2011 | Fastmovers

Appie is a mobile application from the Dutch supermarket chain Albert Heijn, which helps customers remembering and choosing their daily groceries. This funny interactive campaign (in Dutch) celebrates the launch of an updated version for the iPod and Android (with voice recognition). The new Appie software contains four hidden videos about products with a name that refers to music (drumsticks for example). When people solve the puzzle, they can login to the action site and win an iPad 2.