Volkswagen – The Fun Theory
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Breathtaking experience by Audi Spheres in Copenhagen. In an experiential marketing installation with lots of interactive technologie the German car manufacturer showed its future brand ambitions.
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...
Happy to start 2013 with an original concept. Just days after the release of Facebook’s Poke, the app has already been used for a campaign. A Tel Aviv advertising ...