Brewdog – Make Earth Great Again

03 November 2017 | Fastmovers

Due to a new generation of ethical consumers more and more brands dare to take a political stance. BrewDog for example. Last week the Scottish craft brewer launched a protest beer to shake the world by the shoulders. Make Earth Great Again is designed to spark conversation about climate change and it’s brewed with water sourced from melting Arctic ice caps. To capture the attention of the world’s most prominent climate denier, Donald Trump, BrewDog also sent some bottles to The White House. Awesome initiative, in which BrewDog shows what it stands for as a brand by doing what they love most. Cheers to that!

04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
13 August 2010 |

Omo – Try Something New With Omo

Giveaways have proofed to be a great marketing tool for many years. In most promotional competitions involving giveaways, consumers must reach out to the company to claim their prize. ...
09 July 2010 | Fastmovers

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...