The worlds most inspiring promotional & loyalty activation ideas

13 November 2012 |

Windows 8 – The Live Tiles Experiment

With an enormous marketing budget Microsoft tries to convince consumers that the innovations of the new Windows 8 are mind-blowing. En if they keep presenting videos The Live Tiles ...

05 November 2012 |

The Metropole Orchestra – Tweetphony

The Dutch Metropole Orchestra – the  world’s largest professional pop and jazz orchestra – is about to lose its government subsidy.  To raise awareness for this struggle the orchestra ...

28 September 2012 |

Initiative Vermisste Kinder – Interactive platform

This German campaign shows that a combination of vision, creative ideas and an organic use of marketing techniques can result in a great and unique interactive network. Look here ...

28 September 2012 |

MTV Mobile – Gif Me More Party

With the Gif Me More Party MTV Mobile Europe created a stunning interactive world. By clicking the action site users can experience a poolside party from a 55 different ...

24 August 2012 |

Alliance – Drunk Mirror

To show the effect that alcohol has on your reflexes insurance company Alliance installed Drunken Mirrors in Brazilian bars. The target: warn people not to drive after drinking. An ...

24 August 2012 |

Shell/VVN – Back to School PR stunt

As kick-off for the annual Back to School campaign BrandBase developed an engaging publicity stunt commisioned by Shell and the Dutch safe traffic organization VVN (together responsible for the ...

01 August 2012 |

Hi Spotify – Always a Party

With Hi Spotify on your cell phone you always have the right music to create a party. But what is music without good sound? That’s why BrandBase created and ...

19 July 2012 |

Ice Age – Augmented Reality App

With this nice mobile activation 20th Century Fox tries to create a positive buzz around the upcoming Ice Age movie. The app – created by augmented reality platform GoldRun ...

27 June 2012 | Services

Australian Defence Force- Mobile Medic App

Check this innovative campaign by the Australian Defence Force, designed to recruit medical students worthy of a university sponsorship. The augmented reality app allowed students to diagnose and treat ...

20 June 2012 |

DNA Project – Mugshot

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. This interactive installation at Cape Town station is an effective way to ...