Coca-Cola – Download Concert

03 June 2012 | Fastmovers

This rocking activation gives new meaning to the term downloading. In Colombia, Coca-Cola promoted its online radio station Coke FM via a live concert where the audience could literally download the band. Refreshing campaign with good results: the performance saw 50,000 downloads from the website in just one hour, 800% more interaction on the site and 337% more visitors. Similar concerts are planned in Quito, Sao Paolo and Mexico City.

20 May 2013 | Fastmovers

Orphea – The Billboard Trap

Nice example of show, don’t tell advertisement from Italy. Insectide spray Orphea4D Protection built this billboard next to a busy road in Milan. It looks like normal, but after ...
22 October 2019 |

Leroy Merlin – Lessons For Good

Leroy Merlin is a home improvement and gardening retailer with 47 stores in Italy. Every year it runs around 2,500 free in-store DIY courses for clients who want to ...
09 April 2010 |

The Gap – 1969 Stream iPad

It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 ...