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It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their newborns separation anxiety. Tis insight resulted in Pelushirts – a sleepshirt collection for moms to wear at night-time that folds into a stuffed animal with her soothing smell to give it to their babies during daytime. The Pelushirts were launched in partnership with baby brand Huggies and endorsed by pediatricians.