IKEA – The Human Catalogue
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives from Serviceplan Munich came up with an original translation of the feature into people’s analogue world. By fitting doors, ladders and stairs to special billboards, they created opportunities for pedestrians in Berlin to shorten the distance they walked by up to 12 minutes. All the short cut billboards carried the message: ‘Faster through the city with Mini Connected.’