MINI – Tweet to Test Drive

12 November 2018 | Durables

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can tweet #MINIonDemand to @MINIUSA, after which they will receive a link to sign up for a free test-drive. A representative from the brand will deliver the car at home or the office for a 30-minute ride.