Nike Air – Graffiti Stores

18 July 2019 | Durables

Nike came up with a pretty bold idea for the launch of its new Air Max lines in São Paulo. The sports brand teamed up with the Brazilian street-art collective InstaGraffiti. Artists updated well-known graffiti characters in São Paulo’s street scene with the most coveted Air Max models. Sneaker fans could obtain the shoes by visiting the walls and unlocking purchase at Nike.com. The murals increased visits to Nike.com by 22% and the activation had a 80-million social media reach.

04 March 2011 |

Volkswagen Fox – Twitter zoom

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo. Through a clever mashup of Twitter, Google maps and real life prize locations free tickets were given away ...
20 February 2018 |

PlayStation – War on the Floor

More than 18,000 fans attending a basketball game in the Oracle Arena, the home of the NBA champion Golden State Warriors, got a massive surprise during half-time. The lights ...
15 December 2014 | Durables

The North Face – See for Yourself Taxi

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...