Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
In this experimental campaign pub tables are transformed into interactive music installations. For several popular East London pubs Philips designed arty tables with illustrations that were meaningful to the particular neighborhood. The campaign is a real life extension of the branded music platform You Need to Hear This.