Obi – Renovated Billboards
DIY stores in Germany are caught up in a massive price war. That results in a lot of aggressive and ugly looking advertising. Germany’s biggest DIY chain Obi tries ...
To emphasize the importance of veterinary check-ups and good dog food Nestlé’s pet product brand Purina came up with an innovative outdoor campaign that encourages dogs to pee on its billboards. These StreetVets in the streets of Paris are built to analyze the dog’s urine and detect diseases on site. After the test the interactive screen will recommend a particular Purina diet or a vet check-up. The technology was created after more than two years of research.