LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
What do you get as you bring together a world famous stunt man, a tuned Fiat 500 and an 11 meters high looping? A thrilling car stunt! To promote Shell’s V-Power BrandBase organized a sensational kick-off of the AutoRai 2011 in Amsterdam. V-Power is a high-quality fuel that helps enhance driving power and delivers superior performance. Ideal for a stunt like this. Want to have a look for yourself? The show runs until April 23 three times a week at the AutoRai.