The North Face – See for Yourself Taxi

15 December 2014 | Durables

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A special taxi roamed the streets of New York City and offered its unsuspecting passengers the opportunity to take part in an unexpected outdoorsy adventure. Check out the footage of the trips in this entertaining case video.