The worlds most inspiring promotional & loyalty activation ideas

09 March 2012 | Fastmovers

Heineken – Hotel Hoax

To celebrate the launch of the first UEFA Champions League Trophy Tour Heineken came up with this great hoax. In a hotel room with hidden cameras soccer fans were ...

09 March 2012 |

Heineken – Hotel Hoax

To celebrate the launch of the first UEFA Champions League Trophy Tour Heineken came up with this great hoax. In a hotel room with hidden cameras soccer fans were ...

02 March 2012 |

Andes – The Great Escape

Beer brands like to play with that Men Are from Mars, Women Are from Venus thing. Heineken of course did an awesome job with the Walk in Fridge commercial, ...

10 January 2012 |

Heineken – QR Festival sticker

Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded ...

24 November 2011 |

Coca Cola – Encourage Meter

Euro 2012 is still a half year away, but this remarkable concept in Argentina is one to remember. Coca Cola boosted their Copa America sponsorship with this giant screen ...

02 November 2011 |

Shell – Wake-Up

The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. ...

24 October 2011 |

Starbucks – Interactive Storefront

To promote the launch of the new My Starbucks Rewards program Starbucks unveiled this nice piece of digital eye candy. Four of the highest traffic windows in Toronto and ...

18 October 2011 |

Contrex – Contrexperience

French water brand Contrex launched a miniral water with high calcium content. This supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. ...

22 September 2011 |

Durex – Fortune Teller Installation

Promoting condoms in a shame culture takes a lot of creativity and empathy. This Fortune Teller Installation from Xerud – a palindrome for Durex – perfectly appeals to Taiwanese teens. ...

19 August 2011 |

Frijj – You LOL You Lose

In the advergame You LOL You Lose the UK milkshake brand Frijj mixes funny, strange and seriously bad YouTube videos with webcams and facial en voice recognition. You can ...