The worlds most inspiring promotional & loyalty activation ideas

10 January 2014 |

Sport Club Recife – Immortal Fans

Sometimes advertising has the power to really change lives. Like this organ-donor campaign from Brazil, in which die-hard Sport Club Recife fans showed how much they love their football ...

03 January 2014 | Services

Orange – Hello 2014

Orange says hi to 2014 with the touching tv-commercial Ten Little Fingers. Another nice campaign element is this delicate interactive experience, which uses your computer and your mobile. Go ...

31 December 2013 |

Centraal Beheer – Brilliant call centre video

To prove Centraal Beheer goes the extra mile for its customers the Dutch insurance company came up with a great stunt. They hired actors to test the (real) employees ...

17 December 2013 |

WestJet – Christmas Miracles

Christmas is a time of miracles. It’s also a time for feel good brand activations. WestJet Airlines combines these elements in a beautiful stunt at airports in Canada. The ...

12 December 2013 |

Pro Infirmis – Because who is perfect?

Disabled mannequins were eliciting astonished looks from passers-by on Zurich main shopping street. They were part of a campaign called Because who is perfect? which has been devised by ...

05 December 2013 |

KPN – 4G Store Experience

During December shopping streets in the Netherlands look at their best with lots of people and fabulous holiday window displays. Then all of a sudden, in the weeks before the Dutch ...

29 November 2013 |

KPN – The biggest chocolate letters in the world

To celebrate the launch of a new XL store in Rotterdam, Dutch telecom provider KPN came up with an XL treat: the biggest chocolate letters in the world. People ...

19 November 2013 |

Degage Ministries – Homeless veteran transformes into a gentleman

A week before Veterans’ Day the American non-profit organization Degage Ministries and creative Rob Bliss – known for his fun publicity stunts – released this gripping video. Jim Wolf is ...

15 November 2013 |

BrandBase is hiring a Senior Designer

BrandBase – initiator of Brandactivation.nl – is looking for a Senior Designer with a terrific track record and a kick ass portfolio. Are you a team player that loves ...

05 November 2013 |

SNCF – Interactive Doors in Paris

A beautiful campaign by the French railway company SNCF. To inspire pedestrians to book a city trip they placed several doors in the streets of Paris. These mysterious looking ...