The worlds most inspiring promotional & loyalty activation ideas

26 June 2013 |

Smart Communications – Smart Text Books

This very cool and engaging campaign won Cannes Mobile Grand Prix last week. Smart, the Philippines’ largest telecom provider, took its mission to “make text light and easy” further than ...

26 June 2013 |

Británico English Institute – Barely Legal Advertising Space

With this bold and out of the box concept Británico English Institute enters a whole new (and barely legal) playfield. Just like anywhere else in the world people in ...

23 June 2013 |

Brandactivation.nl new style

Since 2005 Brandactivation.nl collects the most innovative and effective cross media advertising concepts from all over the world. We thought it was time to give our blog a new ...

24 May 2013 |

MINDDRIVE – Social Fuel Tour

To raise awareness for experimental education programs the American non-profit organization MINDDRIVE developed this great social media concept. MINDDRIVE students built an electric car that converts likes, tweets and ...

17 May 2013 |

BrandBase – The BrandRally

During the Cannes Lions Festival BrandBase organizes a kick-ass rally for people in the advertising industry. The Brandrally starts and finishes at the Boulevard de la Croisette and in ...

09 May 2013 |

Fundación Anar – Only for Children

This outdoor for the ANAR Foundation is a great example of the power of simplicity. The creative use of technique allows children under ten to read a secret message ...

03 May 2013 |

bpost – Live webshop

To prove that bpost is the best en fastest shipping partner for online shoppers, the largest Belgian postal company came up with a nice activation. They opened a live-streamed ...

24 April 2013 |

The WIFI Poster

The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless ...

10 April 2013 |

Shell – The Chocolate Challenge

The Netherlands are facing a shortage of technical personnel and companies like Shell have to do a lot of effort to recruit skilled professionals. To get students interested in ...

09 April 2013 | Services

Rijksmuseum – Our Heroes are Back

This weekend the Rijksmuseum in Amsterdam opens after a ten-year renovation. That means that Vermeer’s The Milkmaid, Rembrandt’s The Night Watch and all that other magnificent paintings finally can ...