With a good sense of timing and location, a catchy gadget and a 50 % taxi discount Ambev tries to convince young Brazilian clubbers not to drink and drive. ...
Passers-by in a shopping centre in the Belgian city of Ghent couldn’t believe their ears when a children’s choir began to sing unholy versions of holy Christmas songs. At ...
With this cheerful activation by airBaltic Brandactivation.nl flies towards Christmas. The airline wraps its holiday wishes in a custom made projection mapping. A plane as stage and glass departure ...
With a mix of modern media and old-fashioned handwork the Swiss mountain village Obermutten became a global internet phenomenon. Heartwarming advertisement fairy tale! ...
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech ...
Every year in Spain more than 700 people lose their lives because of advanced melanoma. To warn people against the risks of sunbathing ice statues were placed on the ...
1 in 8 women risks being diagnosed with breast cancer at some time in their lives. Pink Ribbon uses this shocking figure for the optimistic campaign Donate 1/8. The ...
For most consumers antivirus software is a necessary evil. And a necessary evil is often not the best starting point for a cheerful brand activation. Therefore thumbs up to ...
Swedish Post tries to spice up its image with this cool challenge for the iPhone. Every day at 6 AM, 12 PM and 6 PM a digital parcel with ...
In The Echo Temple visitors of the Virgin Mobile FreeFest created their own party by moving in front of motion-tracking cameras. The installation converted the crowds movements into dance ...