The worlds most inspiring promotional & loyalty activation ideas

14 October 2011 |

Volkswagen – The Great Art Heist

Nice, this bold campaign celebrating the launch of the 2012 Jetta GLI. Beginning in October, pop-up art galleries began to appear in major cities across Canada. The outdoor exhibits ...

22 September 2011 |

IKEA – Manland

Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the ...

26 August 2011 |

Volkswagen – BlueMotion Roulette

Selling a car on the base of its fuel consumption is a challenge. The fact that the new Volkswagen Golf can drive for over 1500 km on a single ...

20 July 2011 |

Hot Wheels – Team Hot Wheels

In this international campaign Hot Wheels shows that die-cast toys can be very cool. A good example is this stunt in which a life sized How Wheel breaks the ...

25 June 2011 |

BrandBase wins a Silver Lion in Cannes

Brandactivation.nl initiator BrandBase is very proud on the Silver Lion Cyber and Design we won for the Pallet Project. It’s a great recognition for the hard work we put ...

17 June 2011 |

Diesel – I Like

In this innovative campaign Diesel brings the Facebook ‘like-thumb’ to real life. In a Diesel store in Madrid all the clothes were provided with a QR Code. Customers could ...

27 May 2011 | Durables

Nike – The Pool

In the London borough of Dagenham Nike has converted an old 1970s public swimming pool into a flashy BMX facility. After a spectacular kick off with the world’s best ...

06 May 2011 |

Mazda – Inspire & Challenge 2011 Competition

Brilliant brainwaves. That is what the Mazda Challenge & Inspire Competition is all about. Creative thinkers can share eureka moments with us on Mazda’s Facebook page, where we can ...

04 March 2011 |

Volkswagen Fox – Twitter zoom

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo. Through a clever mashup of Twitter, Google maps and real life prize locations free tickets were given away ...

01 March 2011 |

Ford C-Max – Augmented Reality campaign

The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...