The worlds most inspiring promotional & loyalty activation ideas

09 December 2009 |

Coca Cola – Facial Profiler

More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...

27 November 2009 |

Tobi – Virtual Dressing Room

Looking for the perfect Christmas outfit, but dreading the idea of the queues to get into fitting rooms? The online shop Tobi gives home shopping a new dimension. With ...

12 November 2009 |

Doritos – Asylum 626

Asylum 626 is an impressive and stunningly designed combination of a horror movie, an interactive game, social media and advertising. In this follow-up of the successful campaign Hotel 626 ...

24 August 2009 |

Burger King – The Angrrrometer

To promote their new Angry Whopper Burger King presents The Angrrrometer. In this funny and inventive interactive tool people can show if they are ready for this devilish snack.  ...

30 July 2009 |

Shell – Free Tanking

White dresses and stylish suites formed a vibrant queue at a Shell gas station in Heemskerk, the Netherlands. It was the kick-off of Type Tanking, a concept that BrandBase ...

17 July 2009 |

SMM – Because you are the man

Damn, it’s good to be a man! That’s the message in this interactive commercial, that BrandBase created for publishing company Sanoma Men’s Magazines. In a one minute adrenaline rush ...

17 July 2009 | Fastmovers

Coca Cola – Emergency Refreshment

The ladies of the Coca Cola’s Emergency Refreshment team will be present at the big summer festivals in Holland. In naughty nurse outfits they search for overheated visitors that ...

24 June 2009 |

Shell – Elke druppel telt

For the Shell FuelSave Euro 95 campaign BrandBase made the interactive commercial Elke Druppel Telt (Every Drip Counts) with in de leading part Dutch actor and comedian Jeroen van ...

26 May 2009 |

Tide – Loads of Hope

A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...

21 May 2009 |

Zoogami – Contemporary

Contemporary. That’s the keyword in the online campaign for the new Australian beer Zoogami. At first sight the site looks simple, a bit dark perhaps. But that changes completely ...