The worlds most inspiring promotional & loyalty activation ideas

30 October 2013 |

KPT – Smileball

Thanks to its extraordinary service insurance company KPT has Switzerland’s happiest health insurance clients. To emphasize this they came up with Smileball – the first smile-controlled pinball game (based ...

24 October 2013 |

Shell – VAN GOGH AT WORK

Since 2005 Shell helps the scientists of the Van Gogh Museum with technical knowledge and inventions. Their research provided a great insight into Van Gogh’s way of working, as ...

18 October 2013 |

LUFTHANSA – ARE YOU KLAUS-HEIDI?

Lufthansa German Airline flies on a regular basis from Sweden to Berlin and wants to communicate this to a target audience of young Swedish travelers. They came up with ...

15 October 2013 |

Haas&Hahn – Favela Painting Project

Brandactivation.nl loves big, impactful ideas. Usually we showcase them when finished, but for this social art project by Haas & Hahn we gladly make an exception. Together with local ...

08 October 2013 | Services

Carrie – Telekinetic Coffee Shop Surprise

This is by far the scariest viral stunt ever. To promote the remake of the classic horror movie Carrie, the PR department came up with the Telekinetic Coffee Shop ...

07 October 2013 |

Paper meets Moleskine

Paper is one of the most popular creative apps for the iPad, Moleskine makes classy notebooks. Now the two companies started a wonderful joint project called Book. It takes ...

01 October 2013 |

Markplaats – 100.000 miniature cars

Marktplaats is the number one car sales website in the Netherlands. To symbolise the wide range of second hand vehicles BrandBase created this PR stunt. 100.000 miniature cars were parked ...

18 July 2013 |

NRL – Mission Control Room

A few years ago Gatorade introduced its social media command centre Mission Control Room. The Australian National Rugby League now takes that concept to the next level. For the ...

05 July 2013 |

Amnesty International – Last Meal

With this successful media campaign Amnesty International stood up against the death penalty in Puerto Rico. The restaurant element of the campaign got people really involved and opened a ...

02 July 2013 |

KLM – Aviation Empire

With 3.9 million likes on Facebook and half a million Twitter followers KLM  already has a strong position on social media. The recently launched mobile game Avation Empire is ...