The worlds most inspiring promotional & loyalty activation ideas

09 March 2011 |

AXA – Interactive TV commercial

After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ...

22 February 2011 |

Norwegian Airlines – Internet Sun Generator

The more negative the outings about winter-depressions on the internet get, the brighter the sun shines. This is the basic idea behind the Internet Sun Generator, the newest campaign ...

31 January 2011 |

Europcar – La Grande Compression

To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just ...

28 January 2011 |

Orange – WinterWarmer

The freezing cold. Dark days. Winter can be pretty depressing sometimes. Orange UK tries to give people in several British cities a positive boost with this cheerful Twitter campaign. ...

10 January 2011 | Services

Schiphol – Welcome Home Event

On Sunday January 2 lots of Dutch people returned on Schiphol Airport from their Christmas vacation. To give them a warm welcome and wish them a happy new year, ...

22 December 2010 |

KLM – Surprise

Royal Dutch Airline KLM smartly uses the power of Twitter and Foursquare in this sympathetic social media campaign. Passengers who put outs tweets that they are waiting for a ...

06 December 2010 |

Amnesty International – Making the Invisible Visible

With these impressive art installations in the streets of London, Amnesty International brings attention to hidden tragedies behind prison bars throughout the world. The face that is displayed on ...

26 November 2010 |

T-Mobile – Pink Piano

Nice one from T-Mobile at Manchester Airport this week. Internet phenomenon Merton – online famous as ‘the piano improv guy’ – treats tired passengers with his quirky humor....

05 November 2010 |

Aviva – You are the Big Picture

Aviva is not the first insurance company that wants to emphasize that it’s all about people. But in the interactive campaign You are the Big Picture the global firm ...

01 November 2010 |

The German Vegetarian Society – Cannibal Restaurant

Animal rights groups sometimes have the tendency to bring out their ideas in a bit pedantic way. This great hoax by The German Vegetarian Society shows that the use ...