The worlds most inspiring promotional & loyalty activation ideas

21 December 2012 |

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...

28 November 2012 |

Hyundai – Virtual Test Drive

A test ride in a midsize Asian car generally doesn’t let people’s heart beat faster. Unless you organize an exciting live event like this one. With an interactive virtual ...

17 November 2012 |

IKEA – Launch Catalog

IKEA celebrated the annual launch of its world famous catalog in Singapore and Malaysia with a nine-day event. A clever link with Facebook created a social media buzz. Look ...

14 November 2012 |

Sony – The Xperia Soda Stunt

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...

05 November 2012 | Durables

Adidas – Interactive Window Shopping

With this great case Adidas explores the boundaries of interactive window shopping. At one of its stores in Nürnberg, Germany, passersby could browse the collection, try out clothes on ...

25 October 2012 |

LG – So Real it's Scary

This video by LG is a huge viral hit. Why? Because it’s hilarious! I’m not quite sure if ‘so real’ also refers to the elevator images, but who cares....

16 October 2012 |

Nike – Frozen Art Installation

This event by Nike in LA must have been an insane amount work, but the result certainly is amazing. For the launch of the new Jordan CP3 basketball shoe ...

05 October 2012 |

Sony Xperia – Tablet Tackle Dixons

A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...

05 October 2012 |

Sony Xperia – Tablet Tackle Dixons

A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...

17 September 2012 |

Philips – Hideouts

To promote a new line of frameless smart-tv’s Philips came up with this cool online treasure hunt. They have hidden ten tv’s across the world. The action site reveils ...