The worlds most inspiring promotional & loyalty activation ideas

15 February 2011 |

Honda Jazz – Screen Hopping

The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content ...

17 January 2011 |

WeSC – Interactive Display Window Concept

Students from the highly buzzed Swedish HyperIsland academy developed this interactive display window prototype for street fashion brand WeSC. The concept combines state of the art technique with the ...

30 December 2010 |

Nike – I AM Playr

Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...

29 December 2010 |

IKEA – New Years Cheers App

Just before New Years Eve IKEA launched this funny app that allows you to tap two iPhones together to celebrate a precious moment. Choose a glass from the IKEA ...

17 December 2010 | Durables

BMW – Flash projection cinema ad

Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. ...

29 November 2010 |

Xbox Kinect – Interactive Projection Mapping

Two weeks ago we noticed this little, but nice example of projection mapping. At the launch of the Xbox Kinect in Germany Microsoft showed how incredibly far you can ...

29 October 2010 |

MINI – Getaway Stockholm

A virtual reality game for the iPhone. That’s the best way to describe this interactive campaign for MINI. To promote the MINI Countryman, Jung van Matt Sweden created the ...

28 September 2010 |

Brandbase – The Pallet Project

BrandBase, initiator of Brandactivation.nl, practice what they preach with the furnishment of their new office, which of course we like to share with our readers. Green, smart and economically ...

28 August 2010 |

Sony Vaio – Media Monster Wars

Sony recently launched running a pretty cool Facebook campaign featuring Justin Timberlake. Media Monster Wars is a social media app that utilizes the content on your Facebook-wall to build ...

18 August 2010 |

Samsung – Superswypers

Will Swyping be the digital hype of 2010? Samsung sure hopes so. They integrated the patented technology that provides a faster way to input text on touch-screens in their ...