The worlds most inspiring promotional & loyalty activation ideas

19 March 2014 |

Obi – Renovated Billboards

DIY stores in Germany are caught up in a massive price war. That results in a lot of aggressive and ugly looking advertising. Germany’s biggest DIY chain Obi tries ...

28 February 2014 |

Polar Beer – Cell Phone Nullifier

Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with ...

20 February 2014 |

Coca-Cola – Invisible Vending Machine

In the last years we have posted several cases about cool Coca-Cola vending machines. This great Valentine activation was only visible for couples. The machine turned a dark street ...

04 February 2014 |

Budweiser – Ian Up for Whatever Film

It’s Super Bowl season. The time of the year that brands push the limit to create buzzworthy bigger than big advertising. Like this one form Budweiser Ligh in which ...

23 January 2014 |

Coca-Cola – Happiness Machine Sweden

Coca-Cola keeps spreading its message of happiness around the globe. This breathtaking Happiness Machine gave people from Uppsala a taste of summer during the darkest Nordic winter days. Heating ...

16 January 2014 |

Ajax – Social Wipes

Ajax multi-purpose wipes can cut through old dirt and stains with ease. To get that message across Ajax Australia came up with this funny online activation. Social Wipes is ...

08 January 2014 |

Coca-Cola – Wrapping Paper Billboard

To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...

12 December 2013 | Fastmovers

Heineken – Carol Karaoke

Singing some holiday carols to a few friends at a karaoke bar can be fun. But what when suddenly your performance became a concert broadcast before 30.000 people at ...

02 December 2013 |

Beldent – Almost Identical

An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...

21 November 2013 |

British Airways – Digital Magic Billboard

A little interactive digital magic at Piccadilly Circus. The child in this video billboard really knows when a British Airways plane is coming over and the destination it’s arriving ...