The worlds most inspiring promotional & loyalty activation ideas

23 June 2013 |

Shell – Eco-marathon & Energy Lab

Want to get funky on the kinetic dance floor? Or rather visit the state of the art Shell Eco-marathon paddock, where students were working on their futuristic cars? The ...

21 May 2013 |

Coca-Cola – Small World Machines

Coca-Cola does it again. The new Open Happiness activation is a great piece of feel good branding. This time Coca-Cola invited the people of India and Pakistan – two ...

20 May 2013 |

Orphea – The Billboard Trap

Nice example of show, don’t tell advertisement from Italy. Insectide spray Orphea4D Protection built this billboard next to a busy road in Milan. It looks like normal, but after ...

20 May 2013 |

Yihaodian – 1000 virtual supermarkets

China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...

25 April 2013 |

Durex – Fundawear

This campaign by Durex Australia is a nice mix of technology and creativity. Fundawear is underwear that allows your long distance lover to remotely operate sensors and touch you ...

24 April 2013 |

Heineken – Ignite

At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless ...

12 April 2013 |

Perrier – Secret Place

Dark, sensual en très sophisticated. In the online game Secret Place Perrier leads us into a mysterious world with more than 60 characters and up to 1h20 of content. ...

23 March 2013 |

Carlsberg/Pepsi – Viral Pranks

In their quest for viral success more and more brands use hidden camera video. Recently Carlsberg en Pepsi both launched a very cool and well executed prank. Pepsi generated ...

23 March 2013 | Fastmovers

Oreo – Daily Twist

To celebrate its 100th anniversary Oreo developed this innovative concept. In a hundred-day creative offensive (compliments for the excellent artwork and copy) the cookie manufacturer used all forms of ...

15 February 2013 |

Nivea – Stress test

This humorous and bold activation has a lot of viral potential. The video is quite light on branding, but you sure will remember it is from NIVEA. And to ...