LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
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Tokyo Shimbun – Augmented reality app
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an ...
McDonald’s – TrackMyMacca’s App
When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App. It ...
Allen Solly – Twitter Powered Billboard
After sun, wind and water there now is a new form of energy: Twitter power. Clotting brand Allen Solly uses it to launch its new collection in India. The ...
Jamin – Chocotweets
Sinterklaas (Saint Nicholas) is the Dutch version of Santa Claus and he visits Holland by boat every year. In the weeks before the celebration candy store Jamin introduced ChocoTweets. ...
Coca Cola Zero – Unlock the 007 in You
This really is a great guerrilla stunt from Belgium. To promote the premiere of the new Bond movie Skyfall unexpected train passengers in Antwerp were given a mission, and ...
Dentyne – Interactive Mapping/Game
Check this feel good activation by chewing gum brand Dentyne in Chili. A colorful video projection was shown on the Contemporary Museum of Art in Santiago and resulted in ...
Coca-Cola – The Coke Dance Vending Machine
With the The Coke Dance Vending Machine people have the chance to impersonate the Korean boy band 2PM. The better they dance, the more bottles of Coke they are ...
Kellogg’s – The Tweet Shop
To celebrate the launch of the Special K Cracker Chips, Kellogg’s came up with a creative and clever activation: The Tweet Shop. They opened a pop-up store in London ...
Ultimat Vodka – Stop Working, Start Drinking
With this politically incorrect guerilla campaign Ultimat Vodka shakes up overworked professionals in New York. Stop working, start drinking people! Creative, bold and very funny....