The worlds most inspiring promotional & loyalty activation ideas

31 December 2015 |

De Volksbond – Homeless Extras

We end this year with a sparkling initiative from Holland. The Amsterdam agency Tribal DDB Worldwide approached non-profit organization De Volksbond with a wild idea: a casting agency for ...

24 December 2015 |

WestJet – 12,000 Mini Miracles

The WestJet miracles campaign is becoming sort of a Christmas tradition. This year employees of the Canadian airline surprised more than 12.000 people all over the world with random ...

18 December 2015 |

Frauenzentrale Zürich – Live Billboard: Stop domestic violence

A live billboard in a Swiss shopping centre shows a disturbing scene between a man and woman. Passers-by can step in and stop an escalating argument. In this bold ...

15 December 2015 |

PNC BANK – The Gingerbread Branch

To get people excited about its annual Christmas Price Index PNC opened a life-size bank made of real gingerbread. The branch opened its doors in Philadelphia, where thousands of ...

19 November 2015 |

Visit Britain – Great Chinese Names for Great Britain

In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to ...

12 November 2015 |

Giffgaff – Human-Shaped Drones

Is it a bird? Is it a plane? It’s a human-shaped drone! The UK based mobile network Giffgaff created a cool marketing stunt to promote its free as a ...

09 November 2015 |

WaterIsLife – Art Heist for Good

In a project that pushes ethical boundaries nonprofit organization WaterIsLife and the New York agency Deutsch went on a mission to take from the poor to give to the poor. After ...

05 November 2015 |

BBVA – Concert of the Year

Pedro Suarez Vertiz is the most famous Peruvian rock star. But back in 2011 the national icon was diagnosed with a disorder that will prevent him from singing again. ...

22 October 2015 | Services

Ecuador Ministry of Transportation and Tourism – Blind Trip

Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of ...

12 October 2015 |

KLM – FlightFunding

The KLM webcare team weekly receives requests from people who would like to travel but can’t afford the ticket. Each one of these requests comes with a heart-wrenching story. ...