The worlds most inspiring promotional & loyalty activation ideas

22 August 2014 |

Shell & VVN – The Boss (featuring Monsif)

In cooperation with the Dutch traffic safety organization VVN and Shell BrandBase came up with the hip-hop song The Boss (featuring the popular rapper Monsif) that teaches kids in ...

11 August 2014 |

T-MOBILE – Share Pink

At the Amsterdam Gay pride telecom provider T-Mobile handed out 10,000 pink photo filters to be used on smart phones. Visitors of the exuberant event that took place on ...

24 July 2014 |

Indeed.com – Fun outdoor campaign

Job search client Indeed.com celebrated its UK launch with this fun campaign. They created a series of curious outdoor ads around London that linked to local jobs on Indeed. ...

11 July 2014 |

Shell Technology Centre Amsterdam – Shaping the Future of Energy

This year the Shell Technology Centre Amsterdam (STCA) celebrates its 100th anniversary. To raise public engagement BrandBase created and developed the campaign Shaping the Future of Energy that focuses ...

02 July 2014 | Services

ANZ – GAYTM

ANZ Bank celebrated its 8th year sponsorship of Sydney’s Gay and Lesbian Mardi Gras with a wonderful activation. The bank commissioned artists to transform ten of the bank’s ATMs around ...

20 June 2014 |

CNA – English Course

Again an inspiring concept from Brazil, where language school CNA brilliantly connected young Brazilians who want to learn English with elderly Americans living in retirement homes who just want ...

18 June 2014 |

ABTO – Bentley Burial

Brandactivation travels to Brazil to spot cool advertising cases. This stunt by the Brazilian Association of Organ Transplantation won Gold in Cannes last week. It all begun when the ...

16 May 2014 |

Misereor – The Social Swipe Interactive Billboard

 With The Social Swipe the German non-profit organisation Misereor developed an interactive billboard that takes credit cards so people easily could make a small donation. This really is a ...

02 May 2014 |

New York City Rescue Mission – Make them Visible

Social experiments can be an effective method to get a message across. Especially when you translate that message in a powerful viral. In the Make them Visible campaign the ...

18 April 2014 |

Ash – Smoking hot Tinder campaign

Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...