The worlds most inspiring promotional & loyalty activation ideas

06 June 2012 |

Volkswagen – Das Interland

In this EURO2012 campaign Volkswagen Netherlands plays with the rivalry between Dutch and German football fans. Das Interland is an addictive game concept that connects Dutch and Germans for ...

08 May 2012 |

IKEA – Hidden Bathroom

IKEA brilliantly misled costumers of the Milan Design Fair. A chemical toilet turned out to be a doorway to a comfortable 20 square meter IKEA paradise. As the video ...

04 May 2012 |

Nissan – Househunter Test-drive

New expats arriving in Dubai share two challenges: they have to find a new home and a new car.  In Househunter Test-Drive Nissan combines these two ingredients in one ...

27 April 2012 |

Samsung Galaxy Note – Holland salutes André Kuipers

With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...

20 April 2012 |

Smart – E-Ball

This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and ...

05 April 2012 |

Volkswagen – Hitchhike with a Like

Hitchhike with a Like is an interactive game that is developed to emphasize the rebellious image of the New Volkswagen Beetje. Fans who like the Volkswagen Facebook-page get to ...

30 March 2012 |

Mercedes – Tweet Fleet

Love this one from Mercedes. To promote its Active Park System the company sent out a fleet of cars into the streets of Stuttgart in the busy days just ...

09 March 2012 |

Scrabble Trickster – Scrabble Tweet

The launch of a rebellious version of the classic board game Scrabble inspired the manufacturers to this inventive and addictive advergame. The contender who forms the longest word in ...

02 March 2012 | Durables

Intel – Pop-Up Theatre

With a new take on the worn-out flashmob concept, Intel demonstrates the design and responsiveness the new Ultrabooks. Sixty people with Ultrabooks synched together to create a Pop-Up Theatre in a ...

21 February 2012 |

PlayStation – Shoot my Truck

Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the ...