September 13th 2013. Overlooking Stockholm’s harbour Sweden’s first pop-up restaurant Dill opened its doors. 2-Michelin star chef Michael Wignall served a stunning nine-course meal at a cut-throat price. In no ...
Red Bull has made a name for itself as a sponsor of adrenaline boosting sports events. The brand also is very good at coming up with innovative ways to plug ...
Dogs need at least one good walk a day to stay healthy and fit. For urban dog owners this usually means that you take the same route over and ...
With Happy Table McDonald’s takes its kids marketing strategy to the next level. Using Near Field Communication technology the fast food giant transformed dinner tables into digital playgrounds. The concept ...
After launching personalized road signs, Coca-Cola in Israel continues to push the boundaries of its brand activations. The Social Robot allowed Israeli teenagers to be part of the popular Summer ...
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that ...
Check this very sunny activation by Lipton Ice Tea in The Netherlands. During a hot summer weekend the brand organized a spectacular water fight on the Solar Weekend. Look here ...
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
Long live spontaneity! That’s the key message in Heineken’s new summer campaign Dropped. Heineken sent four men to remote destinations around the world, and filmed how they made their ...
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to ...