The worlds most inspiring promotional & loyalty activation ideas

13 May 2011 |

Coca-Cola – Projection Mapping

Big, bigger, biggest. Coca-Cola celebrated their 125 year anniversary the American way with the world’s largest projection mapping. The two-hour show covered the whole 26 stories high Coca-Cola headquarters ...

09 May 2011 |

Ben & Jerry's – Fairtweets

In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...

19 April 2011 |

Shell – V-Power EN

What do you get as you bring together a world famous stunt man, a tuned Fiat 500 and an 11 meters high looping? A thrilling car stunt! To promote ...

11 April 2011 |

Red Bull – Art of Can

Red Bull’s international hit campaign Art of Can comes to Holland. In this project professional en amateur artists create sculptures and art installations with the used Red Bull cans. ...

11 April 2011 |

Red Bull – Art of Can

Red Bull’s international hit campaign Art of Can comes to Holland. In this project professional en amateur artists create sculptures and art installations with the used Red Bull cans. ...

01 April 2011 |

Carlsberg – Unbottle Yourself

According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the ...

30 March 2011 |

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...

25 March 2011 |

AH – Grappie van Appie

Appie is a mobile application from the Dutch supermarket chain Albert Heijn, which helps customers remembering and choosing their daily groceries. This funny interactive campaign (in Dutch) celebrates the ...

22 March 2011 | Fastmovers

Coca Cola – Maroon 5 session

Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...

11 March 2011 |

Lipton Ice Green Tea – Positive Projects

Lipton have just launched their first of a few so-called Positive Projects in Australia. It is a piece of graffiti in the streets of Sydney, made to promote Lipton ...