The worlds most inspiring promotional & loyalty activation ideas

25 February 2011 | Fastmovers

Superette – Short shorts

This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...

18 February 2011 |

Andes beer recovers friend

Drinkers of the Argentine beer Andes have a problem: their girlfriends. Especially dividing their time between her and their drinking-buddy’s seems to give trouble. The Andes Friend Recovery campaign ...

09 December 2010 |

Starbucks – 12 Days of Sharing

Starbucks follows the spirit of the holidays in its 12 Days of Sharing campaign. On a virtual advent calender hidden offers will be popping up for twelve days. The ...

19 November 2010 |

New Balance – Sneaker Projection Mapping

The last few years we saw some pretty cool commercial projections on buildings and cars. This little one on a sneaker also is excellent eye candy and would be ...

12 November 2010 |

Skittles – Update the Rainbow

Skittles tries to conquer Facebook with a series of lively Rainbow campaigns. Last October they launched Dazzle the Rainbow, a challenge in which fans are asked to bury a ...

07 November 2010 |

Lavazza – The Italian Experience

Passionate, romantic and born with a great sense for style and beauty. According to Lavazza Italians are internationally known for their knowledge of the good things in life. That ...

15 October 2010 |

Shell – Catching Free Fuel

81 men and women are racing on a scooter through The Hague city centre. Above their head a huge signs that says ‘tag me’. The kick-off of the Shell ...

28 September 2010 |

Histor – Color Explosion

With a gigantic 3D color explosion Brandbase – in close cooperation with pr agency Edelman – was responsible for the spectacular opening of the Inside Design Amsterdam event. For ...

20 September 2010 |

Lidl – The Dutch Grillmeister Championship

To mark the end of Lidl’s Grillmeister campaign, Brandbase developed and organized The Dutch Grillmeister Championship. During this lively event seventeen men and women competed for the title ‘Grillmeister ...

13 September 2010 |

Slankie – Slankie Yogavilla

As a follow-up to the successful action with free yoga mats and lessons Brandbase now developed a new campaign that connects Slankie cheeses to yoga. On the packagings of ...